A New Standard

Publsh
Publsh

Business Development

A Next Generation consulting group that sets a new standard for the video game publishing industry. We offer business development, product strategy and marketing solutions to enable developers and investors to achieve commercial success.

Product Strategy

Market Solutions

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The gaming landscape is in a constant state of evolution, marked by continuous shifts and advancements. As we enter a new era, the need for a next-generation publisher has never been more crucial. PUBLSH prioritizes that our investments consist of industry knowledge, strategic collaboration, dedicated support, and insightful vision over just seeking capital. By emphasizing these invaluable assets, we position ourselves to drive the gaming industry forward and generate profitability for our partners.

PUBLSH is committed to being data-informed, data-driven, and data-inspired. We translate intelligence into actionable insights, providing confidence for decisions that align with market needs ahead of trends, while creating an emotional connection with consumers. Our focus is on delivering solutions that ensure predictable outcomes, enabling all stakeholders to move forward with confidence at any stage of the product cycle.

INPUT

A.U.D.I.E.N.C.E.S.

Product Evaluation

Product Strategy

OUTPUT

GTM + Brand Strategy

Tactical Mix / Execution

Media / Performance Marketing

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LeadershipLeadershipLeadershipLeadershipLeadershipLeadership

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Our founders bring together a collective 80+ years of invaluable experience in the video game industry. With their time as part of Team Petrol, they worked on countless titles and had the privilege of supporting over 300+ Publishers and 500+ Developers. The team now brings our invaluable experience over to PUBLSH and intend to support the industry in new ways. Our deep games industry knowledge extends to identifying market fit for product experiences, aligning them with business objectives, and achieving predictable outcomes. This collaborative approach has consistently driven innovation and excellence, cementing our reputation as leaders in the gaming sector.

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Founder & Chief Executive Officer

BenGranados

BEN GRANADOS is a family first executive who has spent his entire 29 year career in the video game industry. He has successfully co-founded, operated and exited Petrol Advertising after 21 highly successful and profitable years. Petrol has been an industry staple and best in class agency for over two decades.

He led the operations, business development, accounting and strategy teams. He has a genuine love and deep passion for video games, the business and the future of the industry. He has helped strategically launch well over 1,000 games finding common ground between business, development, and marketing.

As the CEO of PUBLSH, he is dedicated to supporting investors, publishers, developers and marketing teams. He aims to help businesses achieve commercial success and help their products find market fit. He will guide and support mitigating risk and achieving more predictable outcomes for his partnerships by leveraging his industry leadership and vision.

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Co-Founder & Chief Operating Officer

WendyHsu

WENDY HSU has over 20 years of experience in the games, Esports, consumer goods, and entertainment industries, where she has managed over 300+ game marketing campaigns, from new IP launches to billion-dollar franchises. As the VP of Business Development at PETROL Advertising, she has developed new multi-million dollar revenue streams and services for the company. She enjoys deploying innovative marketing solutions to help consumer brands successfully launch into the gaming space. She has worked with every major gamer Publisher to launch campaigns for some of gaming's most recognizable franchises, including Call of Duty, Destiny, PUBG, and Street Fighter.

Wendy is also an Entrepreneur and owns several Sanrio stores located throughout California, while promoting Sanrio's values of friendship, kindness, and the Small Gift, Big Smile" philosophy. She is passionate about bridging the gap between gaming and lifestyle brands, and creating memorable experiences for fans and consumers of all ages. Wendy also was recognized by the Greater Irvine Chamber of Commerce as a 40 Under 40 recipient.

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Co-Founder & Chief Strategy Officer

SamClarke

SAM CLARKE is the Chief Strategy Officer at PUBLSH.

With over 20+ years of industry experience, he has played a pivotal role in collaborating with and contributing to the success of numerous billion-dollar companies, franchises, products, publishers, and development studios worldwide.

As a motivated and confident leader, Sam excels in balancing creative and strategic savvy. Sam remains at the forefront of new media, trends, and technologies that equate to a meaningful impact to business objectives. He excels in building trusting relationships with investment firms / venture capitalists, developers, publishers and partners around the world.

Sam has turned his passion for games into a flourishing career and specializes in the entertainment sectors of gaming, technology, hardware, blockchain, and web3. His vast product knowledge coupled with a hands on approach have been instrumental in supporting partners in fulfilling their ambitions, while ensuring the focus remains on operating a for profit business.

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Advisor

MarkStanley

An industry veteran, Mark has held executive leadership roles in Microsoft Xbox, Playful Studios, Sony PlayStation, SEGA, GameStop, and more. His love of gaming and passion for global expansion has allowed him to experience life and business in over forty countries, across various industry segments such as emerging markets, consoles & peripherals, products & services development, game development, and studios’ leadership and collaboration. Mark is an active games industry advisor and board member. Mark is a life-long ocean lover and an active member of the Board for the Oceanic Society, the oldest ocean conservation organization in the US, and Sunday, a leading microfinance organization providing zero-interest microloans around the globe.

Mark is also a strategic consultant for Playing for the Planet, an alliance of game industry organizations collaborating for better sustainability across the industry, and an active board member for Games for Change, a leading non-profit working to harness the power and reach of the video game industry to accelerate and scale social impact around the world. Mark also served as Chair of the International Game Developer’s Association’s (IGDA) Indie Collective, a group of industry veterans whose sole mission is to help indie developers around the globe. Mark currently enjoys collaborating with various game studios and other global game organizations as a consultant and advisor. Mark lives in Dallas with his wife and three sons. He enjoys time with family, loves to surf the coastal waters of his native Costa Rica.

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Product, Production And Operations

RyanWard

With 17+ years of executive leadership, Ryan has built and transformed multiple world-class game studios from the ground up. Rising from development roots to C-level positions, he combines exceptional talent identification with strategic studio design that consistently delivers critically acclaimed, commercially successful titles.

HEAD OF RUNESCAPE, CREATED EPIC GAME STORE, BROUGHT CROSSPLAY TO THE INDUSTRY GENRE EXPERTISE: FPS, OPENWORLD, UGC, ACTION RPG, MMO, MOBA, 4X STRATEGY

SUPER POWERS: "Ryan's unique expertise, rising from the development trenches to executive leadership - enables him to validate creative concepts, production plans, market fit, and business models with exceptional accuracy. His framework-driven approach consistently identifies winning opportunities while avoiding costly missteps."

STUDIO BUILDING | TALENT ACQUISITION | PRODUCTION LEADERSHIP | CREATIVE EXCELLENCE | CRITICAL ACCLAIM | COMMERCIAL SUCCESS | GAAS & LIVEOPS EXPERT | UGC | ONLINE PLATFORMS | PULSE ON THE INDUSTRY

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PRODUCT, STRATEGY, ANALYTICS

CHRISTOPHERANJOS

Customer-driven and data-obsessed, Christopher Anjos, a behavior economist and innovative business leader with a growth mindset and a relentless bias for action. Over the past two decades, he has been fortunate to shape the evolution of the video game industry; building, launching, and sustaining games that resonate deeply with players.

Chris specializes in making products fun, intuitive, and intrinsically rewarding by operating at the intersection of design and technology. Whether collaborating with global teams or working shoulder-to-shoulder with Studio Heads and their teams, he thrives in environments where strategy meets execution and passion fuels performance.

With a high motor and a humble hunger to always learn more, Chris consistently driven exceptional business growth through cross-disciplinary collaboration and world-class product management. A highlight to his continued career, is getting to work alongside some of the most talented and passionate minds in the industry to create what’s possible.

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AI DATA INTELLIGENCE

MILOSZSZCZYGIELSKI

Milosz Szczygielski is an industry leader with over 10+ years of experience in animation and post-production and video game development. As the Founder and Creative Director of Circa Entertainment—operating in Tallinn, Estonia, and Warsaw, Poland—he has built a studio renowned for its expertise in 3D animation, game cinematics, and motion capture technology.

Previously holding executive roles at CI Games, Techland, and multiple independent studios, Milosz has spearheaded creative direction, production management, and business development across the entire game production pipeline. His leadership has driven teams to deliver immersive entertainment experiences for global audiences.

A graduate of MIT Professional Education "No Code AI and Machine Learning" program, Milosz is integrating advanced AI and data analytics to help inform as well as provide insight across investment, development assessment and go to market support throughout the game development process. His latest innovation, **PHASE**, transforms esports analytics through AI, machine learning, and biometric insights, shaping the future of player experience and performance optimization.

ExpertiseExpertiseExpertiseExpertiseExpertiseExpertise

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PUBLSH takes pride in alleviating challenges by providing reassurance throughout the journey of bringing a product to life and to market, with the shared goal of achieving commercial success. We recognize that the industry continues to present uncertainties and unknown factors. This dynamic will continue to challenge VC investors, developers, publishers, and marketers globally, now and in the future.

Solutions

Solutions

Solutions

Business Development/ Consultancy
Business Development/ Consultancy

  • Discovery
  • Market Trends / Tech
  • Forecasting
  • Intel / Insight
  • VC Matchmaking
  • Dedicated Support
  • Predictable Outcomes
  • Partner Relationships

Product Evaluation
Product Evaluation

Developer

  • Concept Assessment
  • Game Experience Review
  • Community Building

Publisher

  • Market Research
  • Mock Review
  • Quant / Qual
  • Define Target Audience

Venture Capitalists

  • Team Evaluation
  • Market Fit
  • Scalability
  • Unique Value Prop
  • Financial Projections

Product Strategy
Product Strategy

  • Market Analysis
  • Concept Development
  • Product Planning
  • Monetization Strategy
  • Product Brief

Mvp / Greenlight
Mvp / Greenlight

  • Developer Onboarding
  • POC Guidance / Supervision
  • Playtesting

Mvp / Greenlight
Marketing Support / PUBLSH + Petrol

  • Brand Strategy / Development
  • BIG Idea / Campaign Theme
  • Go To Market Roadmap
  • Media Buying / Planning
  • Tactical Execution

Solutions

Latest News

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New Era

A new era demands a new mindset—one that embraces the collective power of a team over the singular focus of individual efforts. As the saying goes, "There is no 'I' in team." This mantra is especially relevant in video game publishing, where the fusion of creativity, technical skills, and market insight is essential. It is the people who drive innovation, the knowledge they bring, and the passion they infuse into their work that truly elevate a product. Collaborative efforts, where ideas are freely exchanged and expertise is leveraged, lead to more innovative and successful outcomes.

As we move forward, let us champion a new standard that places collaboration, expertise, and a shared vision at the forefront of our efforts. Let’s create an industry where every voice is heard, every skill is valued, and every contribution is recognized as part of a larger, cohesive effort to achieve excellence.

PUBLSH aims to drive meaningful change in the games industry and formulate how to support our partners’ ambitions, now and in future.

We look forward to doing great things with youContact Us